In a world where we rely on Google for almost everything, it was only a matter of time before we entrusted it with our travel plans as well.

Google quickly recognised this and provided a simple, end-to-end solution for travel and tourism professionals to get their business in front of millions of people while Google handled the booking and payment process.

What Is Google Things To Do?

Things To Do connects travel and leisure search queries with businesses and venues that offer relevant services.

A Google search query for a specific location will include a ‘Things To Do’ section embedded within the SERP. Each listing contains ratings, operating hours, a brief description, and a price list from various companies that offer this activity as a standalone product or as part of a larger tour package.

Is Things To Do beneficial for Tours & Activities Operators?

Increased Visibility

Google Things To Do expands the number of ways for businesses to be discovered, including the Things To Do search bar within the Google Travel App and the Things To Do section near the top of the SERP.

Furthermore, because businesses can now offer package options for standalone products, you can optimise a single package’s booking link to appear in multiple search results.

Increased Website Traffic

Google Things To Do not only allows your business to appear in more searches, but it also directs users directly to your business website or landing page via the booking button. Businesses can take advantage of the increased traffic in a variety of ways.

To begin, you can optimise your booking links for upselling by creating packages or related products that are specifically tailored to the search query.

Second, as more people visit your website, you get more offers in front of more people’s eyes and can collect user contact information for emails and newsletters

Third, increased traffic volume provides more data on audience demographics and profiles. With more data to analyse, you will be able to draw more precise conclusions on which to base your marketing strategy.

Finally, in conjunction with marketing strategy, capturing user data aids in the creation of remarketing lists to boost ad campaigns.

Increased Revenue Potential

Greater visibility and website traffic will lead to revenue growth in the form of increased average transaction values and improved ROI, assuming you have a viable marketing strategy.

Google Things To Do enables you to optimise your content to capitalise on customer needs through targeted upselling opportunities.

Finally, increased traffic allows for better data collection and analysis, as well as more remarketing opportunities, allowing you to make the most of your marketing and advertising budget, resulting in higher ROI.

Conclusion

Things To Do by Google is one of the most significant developments in the travel and leisure industry in recent years. Here are the most significant changes that tour and activity companies must adapt to.

Companies now handle all bookings through direct links to their business websites, rather than Google.

Increased search visibility means more competition and, as a result, a greater need for paid ads.

Integration with the new system necessitates a complex configuration, which Google suggests be handled by technology providers.

And WE make it easy to generate leads and increase bookings with Google Things To Do. Let us help your business experience new successes. Contact Us for further enquiries.